Cold Approach for Getting Cash

The day game of new business

I think hunting is a good word to use when thinking about getting new clients for copywriting.

It’s got a nice ring to it.

It doesn’t sound gay. It doesn’t sound needy.

And it puts me in a fun frame of mind to start looking around.

Now, I used to work in recruitment. Both agency side and inhouse for tech companies. This maybe gives me a little bit of an advantage when it comes to hunting for new clients when compared with other writers.

I’ve had to call, email and get face to face and sell for years. I know that a lot of the people I contact won’t write back. Not even a no.

So my skins a little thickened by years of silence.

However, I have to admit, parts of the hunt get me down too.

When I go out and try to find a certain type of business in a particular niche. And then I try and find the right person to contact and do more research on them. And then more work to find a good angle to try and start a conversation. Meh.

It’s much more fun when I’m just cruising around, going about my day, but always with a trusty rifle hanging off my shoulder. Ready if a deer shows it’s head.

Like just before.

I saw a piece of content in a niche I was familiar with. An area I have bought in myself. I already knew about the company and what they did. I liked their vibe and their style. I knew they sent lots of emails, had a list, made offers etc etc

And I know that when this happens just act straight away.

The reach out email is easy. Just be myself.

I know what humour I can use and what bits of info to include.

Establish a little credibility and domain knowledge. Have a solution to a potential problem I can see. Have fun and send it.

It only takes a couple of minutes.

If I hear back great.

If not, it’s fine. There’s plenty of others.

And if I’m like this all the time, then I’m always hunting.