Good friends can be be good leads
The social circle game of new business
The other day I spoke about Cold Approach for new business.
I think it’s just part of the game for someone like me that is starting out fresh in copywriting.
Suck it up but also try to enjoy it. That’s the way I look at it.
And I also spoke about my past working days in recruitment and how this has given me a foundation for going out and hunting.
But it does take patience. It can be slow as hell. Especially at the beginning when you’re learning as you go.
Anyone that has done any kind of cold outreach will tell you it’s hard.
Enter, what I am going to call, Social Circle game for new business.
Social Circle Game just means tapping into the networks of people you already know. Friends, family, former colleagues, acquaintances etc.
People who know you at least somewhat well. They know something about your character and what you are like as a person.
Such as, whether you’re cool or a massive prick. This goes a lot further than a lot of us think.
Also, they’ll have an idea about your general competency and reliability.
It can help overcome a lot of hurdles
Such as, the not having experience hurdle.
Yeah, that dreaded word for a newbie.
And you’re at least more likely to get an answer. Even if it’s still just no.
I did a little social circle game myself yesterday.
I remembered a good friend who worked in an agency. We don’t live in the same city or even the same country anymore. But I also knew she worked remotely. It could still be worth a punt.
So I hit her up.
It turned out she had changed jobs…
She was now a Creative Project Manager in a business that embeds ready made marketing teams into businesses.
And that they are looking for freelance copywriters.
She was even on holiday and still wrote back to me….
Decent lead off the back of a simple message. It took about 30 seconds and minimal brainpower.
Subscribe to follow along if you’re interested in watching someone try and break through the first few major hurdles when making a change into copywriting. It’s hard to find really good advice on what to do. A lot of it is people talking retrospectively.