How a shy, introverted, Danish computer nerd, consistently crushes American tech advertising teams, and vacuums up millions of dollars in leads for his business, in only two hours of work each week
It’s a play so easy you could do it from bed
Sounds a little too good to be true?
Well it’s not. And there’s no shortage of public proof.
It’s a plan so easy and elementary to get going that you can start today and you don’t even have to spend a single cent.
Further…
Not only do you need zero money to start but you don’t need to do any study or research, or learn any new skills.
You could immediately…
…stop reading this article and get into bed with your laptop and a cup of coffee and be on your way to drastically increasing the success of your business.
It really is that basic.
See, the person I’ve described in the title is real and they’ve been running this no-money-marketing playbook for years.
In fact, their business has become so wildly successful that they were able to accidentally test their effortless yet ad-agency-destroying blueprint…
By running some ads.
They blew millions of dollars on paid ads to platforms like Google and Meta only to see not a single perceptible difference in their bottom line….. except for all the money they had “donated” to the tech overlord oligarchy
It was an outright waste of their team’s time and their own hard earned cash.
So they canned it and went back to what they’d always done.
Which was costing them nada.
I know what you’re thinking…
Is this guy some kinda genius?
Not exactly.
They’re good at their job. They run their business well. They’re passionate about their field and the products they sell.
Like any good business owner.
Like you.
And now you’re thinking…
Well then, they must be an obsessive workaholic with no spare time to live and enjoy the fruits of their labour.
100% incorrect again.
This person is the co-founder and CTO of their company. But they only work 40 hours a week (with a tiny fraction of that time spent on marketing). They have a family. They travel. They enjoy photography and other hobbies.
Oh, and they take part in world famous endurance car races for fun.
Can you guess who it is?
If you can’t, no problem. I’ll tell you.
It’s David Heinemeier Hansson. The Cofounder and CTO of 37Signals.
And the simple free marketing plan that has propelled his business into making millions of dollars in profit a year is to write online.
What started with a blog in the early 2000s has turned into 100s of thousands of online followers, podcasts, book deals and most importantly…
It made his small project management Saas company outrageously profitable by driving millions of bucks in new business.
And this was against much larger and richer competition with whole marketing teams pouring all of their working hours and energy into it. (And gazillions of dollars).
If you don’t think you can do this too…
You’re probably mulling over two main doubts.
First, you don’t think you’ve got anything interesting to say.
But David would vehemently counter you with…
Do you run a business? Do you have to solve challenges and find novel solutions everyday? Do you find it interesting?
Write about that.
Second, you think it will take too long to see results.
David would agree that it won’t happen overnight. You might not get any traction till you’ve done between 50-100 pieces of writing. (So about 3-6 months at only 3 articles a week which should take 30-45 mins each max).
But the lag between your launch and the first sign of results is a good thing.
It will allow you time to find your own groove. To work on your own voice.
And to not expose yourself to any online onslaught until you’re ready.