More hard proof that AI brings down engagement

But are your human designed emails not much better than AI anyway?

I like BAP.

He’s not for everyone. I can understand that.

But he makes me laugh.

And I find the class of online people that think he is some kind of blend of Satan, Hitler, Stalin and Genghis Khan to be hilarious. I mean, he’s just some guy that writes and talks online.

That’s just the internet I guess. People love to yell and scream.

However, if BAP is your thing, then his broadcast radio show Caribbean Rhythms is some of the best history and politics infotainment going round. The delivery, the weird and obscure topics and the constant “attaqs” on his throat are all great fun.

Interestingly, BAP and Ben Settle (my favourite email marketing gooroo) both love Michael Savage. Personally, I’ve never listened to Savage. I was never much of a talk radio guy and I’ve never lived in the USA.

But it’s always curious to me to see how people I follow online in different ‘corners’ of the internet trace their influences back to the same sources. Maybe this just says something about my taste.

Anyway, what the hell does all this have to do with AI and marketing?

Well, yesterday, I posted about my own disappointment when going down a Carl Jung rabbit hole and having my YouTube feed become clogged up with AI generated content.

And then today I saw the below note in the TLDR marketing newsletter. You can read the article here.

I don’t think I need to trace over old ground. Except to emphasise that real people are not taking to AI content. And the big platforms are aware and making moves to stop the flood.

But this all got me thinking.

I remember listening to one of BAP’s Caribbean Rhythms shows a while back where he talked about AI. He made a good point that I think is relevant to marketers in general and email marketers in particular.

BAP’s point was that a lot of what was out there before the AI slop revolution wasn’t much better than AI anyway. Many people and brands were just putting out low effort work and copying what everyone else was doing.

Basically the opposite of being original or unique or interesting.

Which still has to be the major thing AI seems to be incapable of. I mean how could it be original? It’s literally just a model trained to spit out versions of what’s already been done by a actual humans.

I’ve signed up to many a company’s email list. 99% or more look identical to each other. Same subject lines, same content, same ideas.

And all of them boring.

As BAP says, it’s like they’re no different than AI.