You must write

Heinlein contre Settle

Robert A. Heinlein was an American science fiction writer born in 1908. As a writer he came up in the era of the pulps. Cheap magazines filled with fiction available at news stands.

Pulp writers got paid by the word. So, to make a living, they had to write a lot.

In 1947 Heinlein published what he called his business rules. And to this day, many fiction authors abide by them as a guide to doing their craft.

There’s only 5 rules and they are:

• You must write.

• You must finish what you write.

• You must refrain from rewriting except to editorial order.

• You must put it on the market.

• You must keep it on the market until it sells.

This morning, while on my walk, I was (re)listening to the Ben Settle podcast.

If you’ve spent anytime with Ben’s content it will be banged into your head by pure repetition his basic philosophy for his type of online business.

• Build a list.

• Email it everyday.

• Try to sell them something.

I don’t think I need to point out that the underlying basic principle of both sets of rules is very similar. Write everyday, get your work out there, and make money from it.

I love how they’re both so simple in their approach.

And if you need to have it spelled out to you, the lesson is be consistent.

Drop you’re email in the subscribe box if you’d like to follow along as I put these rules into practice. Starting from the point of absolute zero. No followers, no subscribers, nada. Will it work? Only one way to find out.