You'll probably think I'm crazy but that's only because you're naive

A learning "hack" you won't try

I like Ben Settle.

I don’t know him and have never spoken to him. This is not a paid shill.

But for learning about copywriting in general and email in particular he’s a great source.

However, he may not float your boat. And he’d be cool with that.

He preaches against boring copy. As far as he is concerned, having someone be indifferent to your work is the worst thing that can happen.

And yep, he picked the “indifferent” thing up from copywriting in the dating niche for guys.

Maybe check a Youtube interview or something of him before diving in more. See if he’s your type of guy to learn from.

Personally, I look forward to the day where it will be worth it for me to sign up for his paid print newsletter ‘Email Players’. But he’d be the first to say I’m not there yet. I’m still too much of a newbie.

So, what the hell does all this have to do with a learning hack?

Well, he reckons that for any book or writing or audio that is valuable you should consume it at least ten times.

Yeah, you read that right.

Ten times.

So far, I’ve read his Villains book five times. His Copywriting Cribsheet book twice.

I’m on my third run through of his Ben Settle dot com podcast. There’s a hundred episodes of about twenty minutes each. That’s like 33 hours.

And I’m starting to agree with him on the whole ten times thing. Although, I could just be getting brainwashed.

But then that is kind of the point. If you go through something ten times you really get to know it. It sticks in your brain.

Plus, it will make you more selective about what you are going to consume. If you gotta do it ten times you don’t want to pick something just because it’s new and shiny.

Earlier, I mentioned I’m still too much of a newbie to sign up for Ben’s ‘Email Players’ print newsletter. I’m still trying to get from nothing to something. If you’re in the same spot then subscribe to follow along.